ruby Corp. is the world’s leading open-minded relationship company and owns and operates several innovative web-based dating services. Under new leadership in 2016, there was a shift to rebrand and transform the organization to reflect its core values of inclusiveness and bold thinking, and its subsequent restructuring and rapid growth led the company to look for new office space to accommodate its expansion.
Intended to act as a tool to attract and retain talented millennial staff in the highly competitive technology industry, the client wanted the design of the new office to, above all, reflect a fresh face for the company and inject a sense of fun and energy into the workplace.
The office space itself is shared by various business functions including business development, customer service, marketing, and design and development; therefore, the design of the office space had to be flexible and allow for collaboration across departments. A specific directive from the client was to create an environment that could be reconfigured to allow cross-functional teams to come together for 90-day work sprints and then reassemble as needed.
Key project challenges included a restrictive budget, an accelerated project timeline of 7 months, and a phased construction schedule which contributed to general project delays. The team worked closely with the client, who was personally very engaged with this project, and all consultant teams to overcome these challenges and execute solutions that achieved optimal performance and delivered value for the client and end users.
Inspired by the multi-faceted nature of the ruby gemstone, our design solution was guided by the need to create a multi-faceted, unique and playful workplace environment that promotes creativity, collaboration, and an open-minded spirit while accommodating for employees with different functions, needs, and levels of privacy.
Using carefully chosen furniture, a bold colour palette, commissioned art and installations, and other decorative elements, the ruby office space features both modern and timeless design elements with minimal details and a focus on technology. Workspaces accommodate for varying levels of privacy according to the function and needs of different employees including traditional private offices, seating areas with divisional panels, and open concept bench seating. In addition to the workstation areas, the office includes distinct spaces that contribute to a strong sense of work/life balance through fun environments that spark creativity, offer respite, and encourage collaboration.
Designed to feel separate from the office to provide an area for staff to retreat, regroup, and reinvigorate, The Lounge is a bar and recreation area accessible through a portal clad in bright red acoustical material to match the ruby brand. Central to the office is The Hub – a lounge area with residential furniture for a laidback feel – used as a common gathering space for employees.
The resulting design for ruby’s headquarters is one that recognizes the company’s recent growth and transformation and presents a bold, fresh new face for the organization. Feedback from our client indicated that our design team “demonstrated an in-depth design exploration process where the team took the time to truly understand who we are, our requirements, and our future aspirations. They explored the unique composition of our staff – along with their diverse needs – to establish the best environment for everyone in this shared space.”
Plastic laminate: Formica, Octolam
Vinyl Tile: American Biltrite
Tackboard, Blackboard, Whiteboard: Architectural School Supplies
Graphics: BGM Imaging
Acoustic panel: Acousticord
Acoustic hanging panel: Fizfelt
Window film: 3M